Nov
11

Bloggers, Affiliate Marketers Must Be FTC Compliant by December 1

Laurie J. Brenner on November 11th, 2009
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Though many may be running in fear from the new rules set out by the FTC that will go into effect December 1, 2009, legitimate and upstanding affiliate and internet marketing businesses have nothing to fear if they provide the potential customer with the necessary disclaimers.
What Do The New Rules Mean?
Bottom line if you sell [...]

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May
21

Holistic Measures Can Lead To Sales Results

Laurie J. Brenner on May 21st, 2009
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There is more to successful marketing than slick campaigns and careful packaging. To truly lead a company and its product or products to the pinnacle of success, holistic measures must be taken. From the company’s image right down to the point of purchase advertising, everything must click with the consumer.
Marketing efforts that really resonate with [...]

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