Notes Upon The Wildwind

Though many may be running in fear from the new rules set out by the FTC that will go into effect December 1, 2009, legitimate and upstanding affiliate and internet marketing businesses have nothing to fear if they provide the potential customer with the necessary disclaimers.

What Do The New Rules Mean?

Bottom line if you sell anything on the internet, your own products or market others’ products, you must provide disclaimers and notices to your potential customers of the relationships you have with other vendors and or affiliate products — and let people know that they may not achieve the results you’ve achieved with the products you are recommending and basically inform them of your affiliate relationship.

The idea behind this is “Buyer Beware.”

And we all know what it’s like to be taken in by a disreputable affiliate or internet marketer.  The idea is that all these relationships must be disclosed up front on the page of every blog with a link to a more lengthy disclosure.

A Lot of Internet Marketers May Be Afraid

Thinking that they may be losing business — but if you’re honest, have integrity, stand behind your products and only link to those affiliate products that can offer guarantees or honest products that actually provide a service — there is nothing to worry about, as long as you read up on the required disclosures and provide them to your customers.

Get Legal Advice

I am not an attorney and cannot tell you how to handle this on your own website – so if you are concerned get legal advice.

For more information on the FTC regulations, read here:  http://www.ftc.gov/opa/2009/10/endortest.shtm

Protect Your Customers

Legitimate marketers know that scammers are the bane of our existence.  How is a reputable marketer to do business when so many scammers look like the real thing.

This solution provided by the FTC may be something that can help, but as we all know, crooks find a way around any system.  But we need not worry about those who are operating in the shadows, if we ourselves make sure we’re operating in the light.

So all in all, I think this is a good thing whose time has come.

There is more to successful marketing than slick campaigns and careful packaging. To truly lead a company and its product or products to the pinnacle of success, holistic measures must be taken. From the company’s image right down to the point of purchase advertising, everything must click with the consumer.

Marketing efforts that really resonate with consumers tend to reach them in ways that are seemingly subtle, but very powerful nonetheless. They reach out and connect with people on a subconscious level, motivating them to act with their spending money.

A restaurant chain that wants to launch a new “must try” product might first draw on the image it has carefully produced for its corporate name. If marketing has been successful in the past, the restaurant will be a trusted entity in the minds of consumers. This in and of itself will often be enough to get consumers to give a new menu item a go.

The restaurant, however, will not rely on its image alone. It will employ other measures to market the new product as one that satisfies hunger, refreshes or even puts smiles on people’s face. It might even choose to sell the item by selling an emotion with the food product making a cameo appearance in commercials. The efforts will work in most cases because a holistic approach has been taken. The restaurant has a trusted image so its new product must be a good purchase to make. Consumers will reason this out and then respond with their orders.

Learning how to market a product from the corporate image right down to the item packaging itself takes study and skill. When the secrets behind successful efforts are understood and studied, success will follow.

Find out about DELAVO today – where marketing will be forever changed.